CASE STUDY

Strickland Brothers Ten Minute Oil Change

Multi-Location Exterior Rebrand

Client Overview

Strickland Brothers Ten Minute Oil Change, owned by Accelerated Brands, is a growing quick lube franchise with locations throughout the southeastern United States. Known for their fast, friendly service and commitment to customer convenience, Strickland Brothers needed a painting partner who could deliver consistent brand presentation across their expanding portfolio of locations.

The Challenge

Accelerated Brands faced several challenges with their Strickland Brothers locations:

• Weathered Exteriors: Many locations had faded and weathered exteriors that no longer reflected the brand’s professional image.
• Brand Inconsistency: With locations spread across six states, maintaining consistent brand colors and appearance was difficult.
• Operational Constraints: As active quick lube facilities, painting had to be coordinated around business operations with minimal downtime.
• Geographic Spread: Locations spanned North Carolina, South Carolina, Alabama, Virginia, Tennessee, and Texas.

Our Solution

National Painting Partners provided a comprehensive exterior painting program:

Thorough Preparation

Each location received full pressure washing to remove dirt, grime, mildew, and loose paint. Our crews performed detailed prep work including scraping, sanding, caulking, and priming.

Brand-Accurate Color Application

We worked directly with Strickland Brothers brand standards to ensure perfect color matching with the signature color palette: SBOC Navy Blue, Cream Process White, Uncertain Grey, and Safety Yellow.

Multi-Surface Expertise

Our crews applied appropriate coatings to metal siding, CMU blocks, downspouts and gutters, fascia and trim, and concrete surfaces.

Locations Completed

Location	State	Exterior Sq Ft
Gaffney	SC	3,010
Forest City	NC	4,760
Andalusia	AL	2,730
Martinsville	VA	3,735
Ridgeway	VA	3,825
Brewton	AL	3,366
Mobile (2 locations)	AL	6,490
Paris	TX	3,232
Atoka	TN	3,230
Newport (2 buildings)	TN	8,111
TOTAL	6 States	42,489

The Results

The transformation was dramatic. Weathered, faded exteriors became crisp, professional finishes that proudly represent the Strickland Brothers brand. Key outcomes included:

• Consistent Brand Presentation: All 12 locations now share the same professional appearance.
• Improved Curb Appeal: Fresh exteriors dramatically improved visibility and attractiveness.
• Protected Assets: Quality exterior coatings protect the building materials from weather and UV damage.
• Single Point of Contact: One NPP project manager handled all locations, simplifying communication.

Services Provided