Case Study: Family Dollar National Brand Refresh

Family Dollar National Brand Refresh

Multi-state rollout converting legacy green trim to updated brand red across 150 retail locations

150
Locations Completed
5
States Covered
$450K
Project Value
2025
Completion Year

Project Overview

National Painting Partners was engaged by Allen Industries to execute a comprehensive brand refresh program for Family Dollar and Dollar Tree retail locations. The project involved converting the existing green accent trim to the updated Safety Red brand color across multiple building types, including Proto Metal and Proto EIFS construction.

This multi-state rollout required precise color matching, coordination across diverse geographic regions, and adherence to strict brand standards while maintaining operational continuity for each store location.

Scope of Work

Component Coating System Color
Sheet Metal Roof Trim & Drip Edge SW Pro Industrial DTM Acrylic SW Safety Red
EIFS Accent Band SW SuperPaint Exterior Acrylic SW Safety Red
Structural Steel Canopy & Brackets SW ProCryl Primer + DTM Gloss FD Custom Red

Geographic Coverage

The project spanned five states across the Southeast and South-Central regions:

Alabama
21 Locations
Oklahoma
10 Locations
North Carolina
9 Locations
Louisiana
7 Locations
Virginia
6 Locations

Services Provided

  • Multi-location project coordination
  • Brand color standardization
  • EIFS accent band painting
  • Sheet metal trim refinishing
  • Structural steel coating
  • Premium Sherwin-Williams systems
  • Aerial lift operations
  • Nationwide logistics management

Planning a Multi-Location Brand Refresh?

NPP delivers consistent quality across all your locations with streamlined project management and premium coating systems.

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