Family Dollar National Brand Refresh
Multi-state rollout converting legacy green trim to updated brand red across 150 retail locations
Project Overview
National Painting Partners was engaged by Allen Industries to execute a comprehensive brand refresh program for Family Dollar and Dollar Tree retail locations. The project involved converting the existing green accent trim to the updated Safety Red brand color across multiple building types, including Proto Metal and Proto EIFS construction.
This multi-state rollout required precise color matching, coordination across diverse geographic regions, and adherence to strict brand standards while maintaining operational continuity for each store location.
Scope of Work
| Component | Coating System | Color |
|---|---|---|
| Sheet Metal Roof Trim & Drip Edge | SW Pro Industrial DTM Acrylic | SW Safety Red |
| EIFS Accent Band | SW SuperPaint Exterior Acrylic | SW Safety Red |
| Structural Steel Canopy & Brackets | SW ProCryl Primer + DTM Gloss | FD Custom Red |
Geographic Coverage
The project spanned five states across the Southeast and South-Central regions:
Services Provided
- Multi-location project coordination
- Brand color standardization
- EIFS accent band painting
- Sheet metal trim refinishing
- Structural steel coating
- Premium Sherwin-Williams systems
- Aerial lift operations
- Nationwide logistics management
Planning a Multi-Location Brand Refresh?
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